Branding //
Cotswolds Cats & Dogs Home
The facts about animal cruelty make uncomfortable reading, and the South Cotswolds Branch of the RSPCA estimates there are over 2,000 animals in their community alone that need help. Rising to this challenge, the branch set out to raise £4 million to build the Cotswolds Dogs & Cats Home, to provide a safe place for animals in need. With Reggie, a rescue dog, as a mascot, the campaign included a wide range of components and media, for a varied audience, and has so far raised over £3 million, and counting.
